Design Museum Dedel in The Hague: an intimate museum for those who love posters and beautiful details
If you're curious about how advertising, graphics, and design have changed everyday life, Design Museum Dedel can be a great stop on your walk through The Hague. This small museum is located in a 17th-century architectural landmark, where the exhibition interacts interestingly with the space rather than competing with it.
What to see there
The museum is dedicated to two-dimensional design: graphics, advertising posters, and wallpapers. Its thematic exhibitions showcase how the visual language of advertising, artistic techniques, and perceptions of attractive imagery have evolved over approximately 150 years.
A unique feature of Dedel is the combination of design objects with the baroque architecture of the building. So, you are not only looking at posters or ornaments but also at how more modern works resonate within the antique interior. For art museum enthusiasts, this is more of a calm, attentive experience than a large-scale attraction for the whole day.
The museum opened on July 1, 2019. Some materials come from the collection of the former Poster Museum in Gorny, as well as from the ReclameArsenaal collection—a Dutch collection related to the history of advertising.
Practical information for visitors
Design Museum Dedel is located in the center of The Hague at Prinsegracht 15, with the entrance on Jan Hendrikstraat 103. The museum is easily accessible by public transport, and there are parking garages nearby.
The museum is open from Wednesday to Sunday, from 11:00 AM to 5:00 PM. An adult ticket costs 12 euros, and visitors under 17 can enter for free; students and holders of certain special cards pay 10 euros. The last tickets are sold until 4:30 PM, so it's better not to rely on visiting at the very end of the day.
Is it worth going? Yes, if you enjoy posters, the history of advertising, fonts, ornaments, and museums without haste. But if you're only looking for large paintings or a large interactive exhibition, Dedel may seem too intimate—however, it can easily be combined with a walk through central The Hague.
Would you visit such a museum for the sake of posters and antique interiors?
