Shoji in SoMa is a place where people go not only for coffee but also for dinner with a vibe: during the day, it operates as a café with matcha and espresso, and in the evening, the space transforms into a Japanese bar and restaurant with a more intimate, "evening" atmosphere.
What it Feels Like
Shoji is great if you love places with a dual character: a calm daytime rhythm and a more lively evening format. It is often described as a location for meeting friends, dates, or a leisurely dinner after a workday. The interior and presentation here play into the image of a "modern Japanese" place, but without excessive formality.
Is it Worth Going
Yes, if you want to do more than just eat, but spend time in a stylish place where both morning coffee and evening cocktails are equally appropriate. Shoji is especially suitable for those who appreciate Japanese cuisine in a modern interpretation and love atmospheric urban establishments in downtown San Francisco. However, if you are looking for something very quiet or strictly classic, this option might seem too "lively" and popular.
What to Expect
This is not a case where you should hope for a random visit without a plan: during popular hours, it is often advised to have a reservation. The daytime format is more about coffee, matcha, and light snacks, while the evening is about full meals and a bar atmosphere. So, Shoji is better perceived as a place for multiple scenarios at once, rather than a single specific type of establishment.
If you want, I can briefly summarize who Shoji is best suited for: breakfast, a date, or dinner with friends?
